First Hawaiian Bank: Milestones

advertising + print + digital + broadcast

Hawaii’s oldest bank was showing its age

First Hawaiian Bank has been around for over a century and a half. But over time, their client relationships started to age, and younger consumers saw them as the bank for “older folks.” Banking has also become a commodity, with busy and less affluent customers flocking to credit unions and online financial institutions. So how did we help Hawaii’s oldest bank attract a wide demographic of younger consumers? We helped them relate.

ART DIRECTOR: Juju Ranches, WRITER: Jo Archibald, DESIGNERS: Charlie Pedrina, Louis Scheer